Vyom Bajpai is the owner of Damak, aged 24- year. He is the rising online jewellery store offering customized, unique jewellery and determined to infuse new ideas & long-lasting values into the diamond business.
He completed his Bachelor of Commerce (B.Com) from Jagran College of Arts, Science and Commerce, Kanpur. After graduation, he went to Surat and join a course Master Program in Gems and Jewellery from ISGJ, Surat.
The course expanded my knowledge on diamonds and jewellery designing. So, after that I started working in a jewellery manufacturing unit. There I learned all about jewellery making, how the karigar worked. I crafted two-three jewellery pieces on my own, then I worked in a diamond market.
After that, I launched my brand ‘Damak’ in Kanpur | New Delhi
According to his opinion to makes a successful entrepreneur is dedication, determination and a well-planned business strategy. Although the basic concept of business success and growth remains the same yet, the jewelry industry works in a different manner where every minute details and customer requirements need to be met with precision.
New consumers, new design ideas
Damak is a synonymous with superlative diamond, innovative jewelry design and expert craftsmanship. To appeal to them jewellery must be trendy, unique and at the same time pocket-friendly. Consumers now are more receptive towards new ideas, designs and products.
Having reflected upon this, his design team and he started ideating on how best he could tweak jewellery to meet the expectations of our new-age clientele. Using Matrix, the latest software for jewellery design, he created a line of jewellery that can be worn in more than one way. He homed in on the concept of illusion settings and lightweight pieces.
Detachable — i.e., modular and multipurpose [Confirm. “Detachable” doesn’t sound self-explanatory.] — jewellery multiplies its utility to its owner, because it can adapt to a range of occasions. For example, a two- or three-line necklace can serve as a special-occasion adornment, while its detachable lines can be worn separately as tennis bracelets or leave behind an elegant and simple single-line necklace.
This concept makes the product trendy and more wearable. Making it lightweight and using illusion settings and other such methods result in a reasonable retail price without sacrificing visual appeal. Put these aspects together and you have satisfied consumers.
Market says yes, please!
Sales is the heart of a business that ultimately defines the fate of that business model. With the advent of technology, e-commerce has also gained grounds and plays an important role in the sales of a product.We promote our detachable jewellery through social media and the response is very encouraging. Since this is all BIS-hallmarked jewellery complete with certified diamonds, our customers are assured of being on-trend and with genuine products.
Initiatives like these have helped us reach out to more customers, and improved and increased our already strong brand recognition. The introduction of detachable jewellery alone gave us a 3–4% increase in footfall.
Get your hands on this magnificent diamond-studded ring from DAMAK. A true reflection of class, this striking piece of fine jewellery is your perfect companion for those celebratory evening!
To become a successful jewelry businessman, begin with a clean slate. Starting afresh is the key because the fashion trends change continuously and so does the market demand. This is extremely crucial for an entrepreneur to understand the market supply-demand equations and survey the prevailing competition first. Once the complete industry is studied, a conclusion can be drawn regarding the industry vertical to be stepped into. In fact, the jewelry designers who turn into entrepreneurs must focus on the current requirements, their area of expertise and business forecasts.
The change is still underway, but so far customers have been impressed with the professionalism that they have seen. However, the initial response from customer has been positive.
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