Zain Mir, whose full name is Zain Ajaz Mir, is a Dubai-based Marketing Consultant, Growth Marketing Strategist and Performance Marketing Specialist. Born on 15 October 1991 in Srinagar, Kashmir, he is the founder of PerformanceMarketing.ae, a venture established in 2026 specializing in performance marketing, digital acquisition, growth strategy and marketing technology. His professional career began around 2016 and includes experience with Publicis Media / Performics, Lqvd Asia, Home of Performance, Meydan Free Zone and Créo Global. He previously served as Head of Performance and General Manager at Créo Global and maintains a personal digital identity under the name 90rz.
Zain Mir at a Glance
| Profile Details | Information |
|---|---|
| Full Name | Zain Ajaz Mir |
| Professional Name | Zain Mir |
| Date of Birth | 15 October 1991 |
| Place of Birth | Srinagar, Kashmir |
| Current Location | Dubai, United Arab Emirates |
| Profession | Marketing Consultant |
| Specialization | Growth Marketing and Performance Marketing |
| Current Organization | PerformanceMarketing.ae |
| Designation | Founder |
| Previous Position | General Manager & Head of Performance, Créo Global |
| Professional Experience | Since 2016 |
| Education | B.Tech (Hons.), MBA |
| Personal Brand | 90rz |
| Official Website | mirzain.com |
Understanding the Professional Identity of Zain Mir
The professional background of Zain Mir is connected to the development of performance-driven marketing and technology-supported customer acquisition systems.
His work involves understanding how businesses attract potential customers, measure marketing effectiveness and convert digital engagement into commercial opportunities.
Operating from Dubai, Mir has gained experience in both Indian and international markets. His responsibilities have ranged from managing advertising campaigns to supervising performance teams, developing growth strategies and overseeing marketing operations.
Unlike roles focused exclusively on advertising placement, his professional experience encompasses the wider marketing process, including acquisition, conversion, attribution, customer relationship management and sales integration.
Career Timeline: Organizations and Positions
2016–2020: Entry Into Digital Advertising
Zain Mir began developing his career in digital marketing around 2016.
Between 2017 and 2020, he worked at Publicis Media / Performics in Gurgaon, India. His assignments included digital acquisition and performance advertising activities associated with Wynk Music, Airtel Global Calling, Uber India, NIIT and NIIT University.
His responsibilities covered paid search, paid social, mobile application acquisition and campaign performance measurement.
2020: Media Management at Lqvd Asia
In 2020, Mir joined Lqvd Asia as Media Manager.
During this period, he worked with consumer, wellness, education and sports-related marketing portfolios, including campaigns associated with Royal Challengers Bangalore and Optimum Nutrition.
The position expanded his exposure to advertising requirements across different business categories.
Dubai Career: Home of Performance
Following his work in India, Mir continued his career in Dubai through Home of Performance.
He initially worked as Digital Account Manager and subsequently held the position of Head of Performance Marketing.
His responsibilities included campaign planning, client account management, performance reporting, team coordination and advertising strategy for businesses operating across GCC and European markets.
2022–2024: Digital Marketing Manager at Meydan Free Zone
Mir served as Digital Marketing Manager at Meydan Free Zone, Dubai, from 2022 to 2024.
His work involved paid media, customer acquisition, marketing attribution, CRM, conversion optimization and lead management.
He also contributed to customer communication processes involving WhatsApp journeys and marketing-to-sales feedback systems.
2025: Senior Management at Créo Global
In 2025, Mir joined Créo Global and assumed senior responsibilities in performance marketing.
He served as Head of Performance and subsequently as General Manager.
His work included growth strategy, performance advertising, SEO, client management, agency operations, commercial planning and technology-enabled marketing processes.
2026: Establishment of PerformanceMarketing.ae
In 2026, Zain Mir founded PerformanceMarketing.ae.
The venture focuses on performance marketing and business growth through digital acquisition, conversion optimization, measurement, marketing automation and technology.
Its activities reflect Mir’s professional experience in integrating advertising platforms with analytics, CRM and broader commercial objectives.
Academic Background and Qualifications
Zain Ajaz Mir was born in Srinagar, Kashmir, on 15 October 1991.
He completed a Bachelor of Technology (Honours) in Mechanical Engineering from Lovely Professional University.
He subsequently earned a Master of Business Administration in Marketing and General Management from Amity University, Noida.
His academic qualifications cover both technical education and business management, providing a multidisciplinary background for his later work in digital marketing.
Professional Disciplines and Areas of Work
Zain Mir’s marketing experience can be classified into several professional areas.
Performance Advertising: Managing advertising activities across search engines, social media and other digital platforms with an emphasis on measurable results.
Growth Marketing: Developing customer acquisition and conversion strategies that connect marketing investments with business objectives.
Search Engine Optimization: Working with organic search visibility, search strategy and content-related marketing processes.
Marketing Attribution: Examining how advertising interactions and customer touchpoints contribute to conversions and business outcomes.
Customer Relationship Management: Connecting lead acquisition, customer communication, CRM processes and sales feedback.
Marketing Automation: Applying technology to repetitive marketing tasks, reporting, customer journeys and campaign workflows.
Artificial Intelligence: Exploring AI-assisted processes for research, SEO content production, campaign analysis, quality assurance and marketing operations.
Industries Associated With His Career
Mir’s professional assignments have covered organizations operating in telecommunications, mobile applications, education, consumer goods, sports, wellness, luxury, real estate, business setup, financial technology, e-commerce, automotive and professional services.
This cross-industry experience has involved working with different customer acquisition models, advertising objectives and marketing measurement requirements.
90rz: Personal Brand and Digital Presence
Apart from his organizational responsibilities, Zain Mir maintains a personal publishing identity known as 90rz.
The 90rz brand is associated with professional content covering performance marketing, growth strategies, SEO, marketing technology, artificial intelligence and digital marketing education.
It represents a separate aspect of Mir’s professional online presence alongside his consulting activities.
Industry Awards and Recognition
Mir’s professional work and associated teams have been connected with recognition through industry award programs including the MENA Search Awards and MarCom Awards.
The relevant categories have included paid search, search engine optimization, integrated performance marketing and marketing communications.
Current Professional Activities
As of 2026, Zain Mir is associated with PerformanceMarketing.ae as its founder.
His current professional direction centers on growth marketing, performance advertising, marketing technology, customer acquisition and the use of automation and artificial intelligence in marketing operations.
His career history includes experience in agency management, in-house marketing, consulting and senior leadership.
Zain Mir’s Online Profiles and References
- Official Website: https://mirzain.com
- LinkedIn: https://www.linkedin.com/in/mirzain
- Instagram: https://www.instagram.com/90rz/
- Crunchbase: https://www.crunchbase.com/person/zain-mir-d1f4
- Muck Rack: https://muckrack.com/zain-mir
Conclusion
Zain Mir, professionally identified as Zain Ajaz Mir, is a marketing consultant and growth marketing professional based in Dubai, United Arab Emirates. His career spans digital acquisition, performance marketing, marketing technology and senior management roles.
From his earlier experience with Publicis Media / Performics to his leadership responsibilities at Créo Global and the establishment of PerformanceMarketing.ae, his professional background reflects continued involvement in the development and application of performance-driven marketing systems.
His associated professional identities include Zain Mir, Zain Ajaz Mir, PerformanceMarketing.ae and 90rz.