In response to the surge in AI-generated deepfake videos, the Indian government has taken proactive measures to address the rising threats posed by morphed content on social media platforms. Following the viral circulation of a deepfake video involving actress Rashmika Mandanna, concerns about the dangers of such manipulated content amplified across India.
Union Minister Rajeev Chandrasekhar disclosed that a pivotal meeting was held on November 24, engaging various social media platforms operating in the country. The session centered on the prevailing laws surrounding deepfakes and the dissemination of these videos via social media. Minister Chandrasekhar emphasized the crucial role of social media platforms in ensuring internet safety and preventing the proliferation of deepfakes. He reiterated that platforms must align their content regulations with Indian laws, holding them accountable for maintaining a secure online environment.
In discussions with PTI, Rajeev Chandrasekhar highlighted the government’s stance, stating, “The responsibility lies with the platforms to guarantee a deepfake-free internet in accordance with existing laws. Failure to comply may result in the removal of safe harbor protection, enabling platform prosecution if sufficient measures aren’t taken to curb deepfakes.”
Additionally, the government announced plans to appoint a dedicated officer to investigate and address the deepfake menace. This specialized role aims to assist citizens in filing FIRs (First Information Reports) regarding fraudulent online content.
The controversy ignited following the circulation of a manipulated video purportedly featuring Rashmika Mandanna in an elevator, clad in a skintight black outfit. The incident sparked widespread concern within the entertainment industry, prompting swift action from authorities to identify the source behind the deepfake. Central agencies have since intervened, urging online platforms to contain the proliferation of deepfakes.
The government’s advisory and proactive measures signal a concerted effort to safeguard the digital space, emphasizing the importance of compliance with Indian laws to combat the proliferation of deepfake content on social media platforms.
Sources By Agencies