Telal, a leader in UAE’s menswear market, has taken a bold step in promoting workplace hygiene and safety with the launch of its Ana Massool campaign. Held in collaboration with AFZ and Infinity Production House, the initiative is a month-long effort to instill cleanliness as a core value.
The event opened with a symbolic act of tying Ana Massool tags, representing the shared commitment to cleanliness. The campaign’s pillars—personal hygiene, order, health, and safety—were discussed by speakers like PK Abdunnazir, Mahmoud Ghonaim, and Ibrahim Abdouly.
Mahmoud Ghonaim, Health Specialist at AFZ, explained how cleanliness is directly linked to employee well-being. He emphasized, “A clean environment enhances productivity and reduces absenteeism.”
The event featured games, artistic performances, and a short film by Shafeeq, providing practical tips for maintaining cleanliness in shared accommodations. Ajman Free Zone distributed cleanliness kits, furthering their support for the campaign.
The Ana Massool campaign stands as a testament to how organizations can lead by example, promoting cleanliness in the workplace and beyond.