India’s Independent Music Scene Finds a Bold New Voice
India — In the evolving landscape of Indian independent music, Baaghi Productions has emerged as a distinctive creative force, redefining how rebellion, romance, and raw emotion are expressed through sound. Positioned as more than just an independent record label, Baaghi Productions represents a cultural movement built on truth, individuality, and fearless artistic expression.
Founded in the early 2020s, Baaghi Productions has steadily grown into a platform for artists who refuse to conform. By blending hip-hop, R&B, pop, and experimental rap, the label captures the emotional tension between vulnerability and dominance, love and defiance — carving a unique identity within India’s indie music ecosystem.
Baaghi Productions Overview
Full Name: Baaghi Productions
Type: Independent Record Label
Industry: Music & Entertainment
Founded: Early 2020s
Founder :Jaivardhan Khatri
Headquarters: India
Genres: Hip-Hop, Rap, R&B, Pop, Experimental
Slogan: “Where Heartbreak Meets Hustle”
Artists: CCX, JKAY, Hazaar
Instagram: @beabaaghi
A Philosophy Rooted in Rebellion
The term Baaghi translates to “rebel,” a meaning that defines the label’s creative direction. Baaghi Productions operates on the principle of “Rebellion with Reason,” using music as a medium for confrontation, self-reflection, and social commentary.
Each release transforms emotion into narrative power — addressing heartbreak, ambition, resistance, and personal truth. Rather than chasing trends, Baaghi focuses on authenticity, positioning vulnerability as strength and honesty as a revolutionary act.
“We believe emotion is power. Vulnerability is strength. Truth is revolution.”
— Baaghi Productions Manifesto
Sound & Creative Style
Baaghi Productions blends underground grit with cinematic depth. Its sound is immersive, visual, and emotionally driven — designed to create connection rather than noise.
Musical Characteristics:
- Atmospheric, layered instrumentals
- Story-driven songwriting
- Emotionally charged hooks
- Cinematic and urban visual narratives
Artistic Direction:
- Sound: Hip-hop, pop, modern R&B, experimental rap
- Lyrics: Introspective, raw, and socially aware
- Aesthetic: Urban, cinematic, unapologetically real
Each track is crafted to be experienced, not just consumed.
Artists Associated with Baaghi Productions
CCX – The Introspective Storyteller
CCX is recognized for deeply personal songwriting and emotional depth. His music explores themes of heartbreak, isolation, and self-awareness through poetic lyricism and restrained melodies, offering listeners an intimate and reflective experience.
JKAY – The Romantic Rebel
JKAY represents the dual nature of Baaghi Productions — blending emotional vulnerability with lyrical strength. Known for tracks such as “Main Yeh Main Woh” and “Waasta,” his work balances melodic expression with assertive storytelling.
Hazaar – The Experimental Voice
Hazaar brings an intense and experimental edge to the label. His music challenges both musical and cultural norms, marked by high-energy delivery and unapologetic lyrical themes rooted in resistance and individuality.
Brand Identity & Ethos
Baaghi Productions is defined by contrast — emotional yet powerful, poetic yet confrontational, refined yet raw.
Core Identity Traits:
- Emotion-Driven: Lyrics grounded in real experience
- Poetic & Fierce: Artistic storytelling with impact
- Independent: Self-driven creative vision
- Urban Realism: Style rooted in authenticity
Core Brand Keywords:
Expression, Revolution, Love, Truth, Passion, Resistance, Grit, Defiance, Identity, Poetry
These values guide every release, collaboration, and creative decision.
Impact on Independent Music Culture
Baaghi Productions has positioned itself as a platform for emerging independent artists who prioritize honesty over conformity. By combining underground influences with cinematic presentation, the label contributes to the ongoing evolution of India’s indie music movement.
Its growing influence reflects a shift in youth culture toward emotionally resonant, purpose-driven music that speaks directly to lived experiences.
Future Direction
Looking ahead, Baaghi Productions aims to expand its creative reach while staying rooted in its founding principles. With a focus on collaboration, storytelling, and artistic freedom, the label seeks to redefine the boundaries of Indian independent music — one release at a time.
Official Presence
🎧 Instagram: @beabaaghi
⚡ Hazaar: @hazaar_baar