In response to growing complaints and concerns about anonymous hoardings during election campaigns, the Election Commission has issued a directive emphasizing clear identification of printers and publishers on all election-related material, including hoardings. This move aims to enhance accountability and transparency in poll campaigning processes.
The decision comes after the commission received representations highlighting the presence of hoardings without proper identification of printers or publishers, particularly in spaces controlled by municipal authorities. The Aam Aadmi Party also raised this issue with the Election Commission recently, underscoring the need for stricter regulations in political advertising.
Furthermore, the Election Commission pointed out instructions issued by the Municipal Corporation of Delhi regarding political advertisements on outdoor media under its jurisdiction. These instructions permit political ads for party or candidate promotion but prohibit any negative political advertising. Additionally, political advertisements funded by the government or public funds are also restricted.
The commission stressed the importance of complying with Section 127A of the Representation of the People Act, 1951, which mandates prominently displaying the name and address of the printer and publisher on election-related materials. This requirement serves as a crucial element in regulating campaign financing and holding individuals accountable for inappropriate content.
Chief Election Commissioner Rajiv Kumar emphasized the need to address misinformation, alongside challenges like financial and coercive influences during elections, for a fair electoral process. He likened misinformation to a “bubble” that bursts upon scrutiny, highlighting the necessity of curbing false narratives during election campaigns.
With this directive, the Election Commission aims to enhance transparency and accountability in political advertising, placing responsibility on printers, publishers, and urban local bodies renting out advertising space for political purposes. This measure reinforces the commission’s commitment to fair and transparent electoral practices.
Sources By Agencies