In the ever-evolving landscape of branding and digital influence, Nithin Kannan has emerged as a formidable force. As the Founder and Managing Director of Brand Brewerz Private Limited, Nithin is transforming the branding game across industries blending storytelling, strategy, and digital engagement into a powerful formula for identity building.
The Early Years: Engineering Roots and a Creative Mindset
Hailing from Vellore, Tamil Nadu, Nithin was born on March 7, 1991. His academic career started with a Bachelor’s degree in Engineering from an Anna University-affiliated institution in 2012. With an inherent interest in visual media and communication, he soon realized that creativity would play a central role in his professional path.
Following his engineering degree, he pursued an MBA at SRM University (Ramapuram Campus). There, he discovered the synergy between business strategy and creative branding a realization that would shape the rest of his journey.
Gaining Ground in the Industry: Corporate Branding Experience
Before establishing his own firm, Nithin built credibility by working with leading consumer brands:
• Anil Foods – Served as Brand Manager, gaining key insights into FMCG branding.
• Gabicci India – Worked as Brand Head, refining his skills in fashion marketing and lifestyle branding.
These roles taught him how to read market behavior and align branding efforts with customer expectations a foundation that would later define his entrepreneurial work.
The Birth of Brand Brewerz: A Hub for Branding Innovation
In 2017, Nithin founded Brand Brewerz, a creative studio focused on helping businesses and individuals develop powerful brand identities. By 2021, the agency was registered as Brand Brewerz Private Limited, headquartered in Chennai.
Today, Brand Brewerz operates at the intersection of design, digital marketing, and strategy, offering services such as:
• Corporate Identity Creation
• Political Campaign Management
• Celebrity & Influencer Branding
• Social Media Strategy & Visual Content Production
The firm’s client base includes startups, corporates, public figures, and institutions each benefiting from Brand Brewerz’s distinctive mix of strategy and creativity.
Behind the Scenes of South India’s Top Celebrities
Nithin Kannan has worked with many of Tamil Nadu’s well-known personalities, managing their digital image and content strategy. His high-profile collaborations include:
• Actor Vijay Sethupathi
• Choreographer Sandy Master
• Actor and Playback Singer Nakul
• Director George Vijay
• Radio Host RJ Vijay
Nithin also managed the branding and website development for Shamugapandian, son of the late actor-politician Vijayakanth, and the social media legacy of the late Daniel Balaji proving his ability to handle celebrity branding with professionalism and empathy.
Mentorship Mission: BrandWithNithin
Beyond corporate projects, Nithin is committed to nurturing aspiring entrepreneurs and digital creators through his initiative, BrandWithNithin. This platform offers:
• Online and offline branding workshops
• One-on-one mentorship programs
• Sessions on digital branding for startups and influencers
Through BrandWithNithin, Nithin has trained hundreds of individuals, helping them unlock their brand’s voice and grow in a competitive market.
A Recognized Leader: Awards and Institutional Appreciation
Nithin’s entrepreneurial achievements have not gone unnoticed. He was honored with the Best Startupreneur Award by SRM University, presented by Mr. Satyakam Arya, MD & CEO of Daimler India Commercial Vehicles. This award recognized his contribution to the startup ecosystem and branding innovation in South India.
Scaling New Heights: Future Roadmap and Industry Vision
Looking forward, Nithin aims to scale his operations both nationally and internationally. His next focus areas include:
• Political branding consulting in Tamil Nadu
• Collaborations with film production houses for integrated media campaigns
• New ventures in fashion (especially footwear), wellness, pharmaceuticals, and e-learning
He is also keen to co-found innovation-led startups, creating synergy between branding and product development.
Conclusion: Building Brands with Meaning and Momentum
From an engineering student in Vellore to one of South India’s most sought-after brand strategists, Nithin Kannan is redefining how brands are built and perceived. His work goes beyond logos and slogans it’s about crafting emotional connections, legacy, and market value.
As he continues to mentor, innovate, and scale his influence, Nithin is not just branding products or people he’s shaping narratives that resonate in today’s fast-paced digital world.
Online Presence: Growing a Digital Legacy
Nithin is actively involved in digital media. His personal and professional insights on branding can be found on: