Zain Ajaz Mir, professionally known as Zain Mir, is a marketing consultant and performance marketing professional based in Dubai, United Arab Emirates. He is the founder of PerformanceMarketing.ae, a venture focused on growth marketing, performance advertising, digital acquisition, marketing measurement and marketing technology.
Mir has worked across agency, in-house and consulting environments in India and the Middle East. His professional areas include performance marketing, growth strategy, paid media, search marketing, conversion optimization, marketing attribution, customer relationship management (CRM), marketing automation and artificial intelligence-enabled marketing systems.
Early life and education
Zain Ajaz Mir was born on 15 October 1991 in Srinagar, Kashmir. He completed a Bachelor of Technology (Honours) in Mechanical Engineering from Lovely Professional University. He later earned a Master of Business Administration in Marketing and General Management from Amity University, Noida.
Mir began his professional career in marketing in the mid-2010s, developing experience in digital acquisition, paid advertising and performance-oriented marketing programs.
Career
Mir began working in the digital marketing industry around 2016. Between 2017 and 2020, he worked with Publicis Media and Performics in Gurgaon, India. During this period, he was involved in performance marketing and digital acquisition programs for brands and organizations including Wynk Music, Airtel Global Calling, Uber India, NIIT and NIIT University. His responsibilities included paid search, paid social, biddable media, mobile application growth and international acquisition campaigns.
In 2020, Mir joined Lqvd Asia as a Media Manager. His work included marketing programs for consumer, wellness, education and sports-related portfolios. His professional experience during this period included campaigns associated with Royal Challengers Bangalore and Optimum Nutrition.
Mir subsequently moved to Dubai and joined Home of Performance. He initially worked as a Digital Account Manager before becoming Head of Performance Marketing. In these positions, he worked on campaign strategy, performance reporting, client growth and team management across accounts in sectors including luxury, fast-moving consumer goods and professional services, with a focus on markets in the Gulf Cooperation Council region and Europe.
From 2022 to 2024, Mir worked as Digital Marketing Manager at Meydan Free Zone in Dubai. His responsibilities included digital growth, paid media, CRM, marketing attribution, conversion optimization and lead-quality management. He also worked on WhatsApp-based customer journeys and systems designed to connect marketing activity with sales outcomes.
In 2025, Mir joined Créo Global, where he held senior responsibilities in performance marketing and growth. He served as Head of Performance and subsequently as General Manager. His work included performance media, search engine optimization, growth strategy, client leadership, agency operations, commercial planning, attribution and the development of AI-assisted marketing workflows.
In 2026, Mir founded PerformanceMarketing.ae. The venture focuses on performance and growth marketing, bringing together customer acquisition, conversion optimization, measurement, marketing technology and commercial performance.
Growth and performance marketing
Mir’s professional work has covered growth and performance marketing across multiple industries. His experience includes consumer and FMCG brands, telecommunications, mobile applications, education, sports and wellness, luxury and lifestyle, real estate, business setup and free-zone services, fintech, e-commerce, automotive and professional services.
His approach to performance marketing incorporates paid media, search engine optimization, conversion optimization, CRM, attribution, reporting and sales feedback. He has also worked on marketing systems involving first-party data, offline conversion signals, automation and customer-journey measurement.
Marketing technology and artificial intelligence
Mir’s work includes the application of marketing technology and automation to digital marketing operations. His projects and workflows have included SEO content production, campaign analysis, reporting, quality assurance, research and contact-centre call auditing.
He has also explored the use of artificial intelligence in marketing processes, particularly in areas involving automation, data analysis, content workflows, performance measurement and operational efficiency.
90rz
Mir uses 90rz as a personal brand and publishing identity. Through the 90rz identity, he shares content and professional material relating to growth marketing, performance advertising, search engine optimization, marketing technology, artificial intelligence and professional education.
Recognition
Mir’s professional work and the teams with which he has been associated have received recognition through industry award programs, including the MENA Search Awards and MarCom Awards. The recognition has included categories related to paid search, SEO, integrated performance marketing and marketing communications.
Professional focus
Mir’s career has centered on connecting digital marketing activity with measurable commercial outcomes. His areas of professional focus include:
- Growth marketing
- Performance marketing
- Digital acquisition
- Paid search and paid social
- Search engine optimization
- Conversion optimization
- Marketing attribution
- CRM and marketing automation
- Marketing technology
- Artificial intelligence in marketing
- Performance reporting
- Customer journey measurement
External links
- Official website: mirzain.com
- LinkedIn: linkedin.com/in/mirzain
- Instagram: instagram.com/90rz/
- Crunchbase: crunchbase.com/person/zain-mir-d1f4
- Muck Rack: muckrack.com/zain-mir